YouTube for Academics

Week 1: Welcome and Big Picture

What are the Goals for Your Channel?

Don't Underestimate the Possibilities: The Current State of Academic YouTube

Using YouTube in Your Teaching and Research

Quick Note: How Covid, Zoom, and TikTok Transformed Audience Expectations

The Sound of Success: Audio is the Key

The Right Way, or Right Away?: Why You Need a Pre-Launch Video Backlog and Editorial Calendar

What to Expect: How Long Will It Take to Grow Your Channel, and What Obstacles Will You Face?

Week 2: Critical Decisions

How Often Will You Post?: Options and Strategies

What Will Your Style Be?: YouTube Templates that Work

How Long Should Your Videos Be?

Will You Script, Outline, or Freestyle?: The Pros and Cons of Each

How Many Ready-to-Go Videos Do You Want to Have at Launch?: How to Calculate this All-Important Number

Copyright and Permissions

Week 3: Ideation and Scriptwriting

Workflow or Die: How to Juggle Everything Needed to Launch a Successful Channel

Where Do Video Ideas Come From?

Keeping Track of Video Ideas (It's Not as Easy as it sounds)

Drafting Your Script, Outline, or Prompt

6 Stock Phrases to Include in Your Video

Week 4: Filming Your Videos

Location, Location, Location: How to Choose Your Filming Location

Planning Your Shots

Preparing the Set and the Background

Quick Tip: How to Get a Blurry Background

Audio Settings and Levels

Do These Quick Checks Before EVERY Filming Session!

Overhead Shots: How to Set up Your Camera and Lights

Simple Trick: Make Your Overhead Shot Easier to Film

Week 5: On-Screen Performance

Stop Dimming Your Bulb!: Developing OnCamera Confidence and Comfort

Pace! Pace! Energy! Energy!

Speaking with the Editor in Mind: 3 Mistakes that Will Ruin Your Videos (and How to Avoid Them)

Smash that Like Button?: On Whether or Not to Speak Like a "YouTuber"

Quick Tip: Use Zoom to Develop On-Camera Confidence

Week 6: Gear and Software

Three Price Points

Choosing a Camera

Camera Settings that Will Make or Break Your Videos

Choosing a Microphone

Assembling Your Rig: Cables, Adaptors, Plugs, O My!

Software: The Absolute Essentials

Zoom Settings for Highest-Quality Interview Footage Possible

Other Tools You Absolutely Need (but we Guarantee You Forgot!)

Week 7: Editing, Video Design, and Post-Production

Edit RUTHLESSLY: The Why and How of Merciless Post-Production

The Editing Workflow: What to Do First, Second... Last

Audio Post-Production: Making Your Video Sing

Color Correction 101

Titling Your Video

Quick Tip: Timestamps

Hashtags and SEO (Search Engine Optimization)

Week 8: Channel Design: Preparing for Launch

Forget the Algorithm: How People Will (Probably) Find Your Videos

TikTok: A Special Note about Vertical Video

Quick Tip: How to Create a "Quick Subscribe"

Engaging with Comments: When, How, and Why

Haters: When NOT to Engage with Commenters

Week 9: Posting and Publicity

Signing up for a YouTube Channel

A Brief Tour of YouTube Studio

A Brief Tour of the Customization Tab

How to Create a Playlist

Choosing a Color Scheme (Color Palettes 101)

Essential Channel Settings, Part 1: Privacy and Confidentiality

Essential Channel Settings, Part II: Improving the Discoverability of Your Channel

Video Descriptions: Creating a Template for Your Channel (to Save Yourself Time!)

Channel Layout: Arranging Playlists on Your Channel Page

Assembling Your Rig: Cables, Adaptors, Plugs, O My!

Thank you for your interest in our program. To dive into this and many other tutorials, please login below or sign up for one of the following programs:

YouTube for Academics Online Course: https://whereresearchbegins.com/classes/

Where Research Begins Online Course: Coming Soon

We're excited to work with you,

Tom Mullaney and Chris Rea